Ishveen is a trailblazer in the sports marketing industry having built OpenSponsorship.com into the world’s largest marketplace connecting brands to athletes for digital marketing campaigns. Her accolades include getting on the Forbes 30U30 sports list, Inc’s top 100 female Founders list and raising over $5M for the company including from NBA team owners, athletes such as Serena Williams, notable VCs and her Alma Mater Oxford University. The marketplace has 12,000 athletes, 60% are managed by the major sports agencies and 40% is athletes direct. They have done 10,000 deals including for brands like Walmart, Footlocker, ESPN, Fanduel and 100s more.
On her appointment, Ishveen commented “I am really happy to join the board of British Wrestling. Wrestling is one of the world’s oldest competitive sport and the opportunity to make an impact at the grassroots level through to international competition is very exciting.”
Chair, Steven Esom, said “I’m delighted to welcome Ishveen to the Board of British Wrestling. She will be an Independent Non-Executive Director (INED) whose area of professional expertise is finance, but she brings much more besides from a wide experience in business. She will be a real asset to British Wrestling as we continue to deliver our strategy.”