FILA launch international advertising campaign

02/05/2013

A new advertising campaign for the FILA was announced by Mr. Nenad Lalovic, Acting President of FILA.

The interactive campaign will run in various print and online media outlets around the world beginning on Tuesday, April 30th.

“Our new campaign is meant to complement the changes taking place within our federation,” said Mr. Lalovic. He added, “We have drawn on the basic elements of our sport – strength and universality – to express the values of wrestling, and wrestling’s value to the Olympic Movement.”

FILA is undertaking a comprehensive, global effort to maintain wrestling as a sport on the Olympic programme (Olympic Program). FILA’s activities range from transforming the governance of the federation to revising competition rules and modernizing the presentation of the sport itself.

The campaign is available on Facebook, (see link)